The What the Eff podcast was born because, simply put, I had no idea what the eff I was doing. I was building a company. And that sounds cool. But every other day I am over here singing Gaga’s ‘Million Reasons’ and hanging on to my one reason to stay. (That song is about entrepreneurship right?)
Over the next several months of daily conversations, marketing experiments, product successes and failures, and an expensive overseas factory visit that ended up being a flop, I realized how nice it would’ve been to listen to a podcast on the ‘What the Eff??’ moments of successful companies, AS they were happening, before they knew how everything turned out. Just to like, feel good about ourselves.
So because that’s impossible, I decided to make our own. So welcome to What the Eff! Our ultimate goal with this podcast is to give you a heaping pile of permission to say, “screw it, I’m doing this.” No matter what THIS is.
I hope that the things I talk about here will inspire you and comfort you. We’re all in this together.
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One of my favorite stories in history is that of the 4-minute mile. The 4-minute mile was first achieved by Roger Bannister in 1954. Everyone had thought it was totally impossible, but he did it! Guess what happened next? Suddenly all these other people started to do it. In fact, […]
Have you ever wondered why on a plane they tell you to put an oxygen mask on first before helping your child? If you don’t put your mask on first, you’re going to pass out and not be able to help anyone. It’s the same thing for our lives. If […]
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Yes, you can start a fashion line even if you have no idea how to get started. Janelle Lucero and Annie Stewart are proof of that as founders of Petite Moss, an adorable children’s clothing company based in Seattle, Washington. Neither has a background in fashion design. Annie was a […]
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