The What the Eff podcast was born because, simply put, we have no idea what the eff we’re doing. We’re building a company. And that sounds cool. But every other day we’re over here singing Gaga’s ‘Million Reasons’ and hanging on to our one reason to stay. (That song is about entrepreneurship right?)
We didn’t start out building a company together. Our paths first crossed as a serendipitous accident. We met over the phone when Taylor was doing market research on target clients for her active wear company, Cove, and reached out to Sydney to answer a few questions. 3 hours later, the phone conversation ended with something like, “hey, do you want to do this??” And Taylor promptly hired Sydney to be Cove’s new creative director.
Over the next several months of daily conversations, marketing experiments, product successes and failures, and an expensive overseas factory visit that ended up being a flop, we realized how nice it would’ve been to listen to a podcast on the ‘What the Eff??’ moments of successful companies, AS they were happening, before they knew how everything turned out. Just to like, feel good about ourselves.
So because that’s impossible, we decided to make our own. So welcome to What the Eff! Our ultimate goal with this podcast is to give you a heaping pile of permission to say, “screw it, I’m doing this.” No matter what THIS is.
We hope that the things we talk about here will inspire you and comfort you. We’re all in this together.
xo, Sydney and Taylor