Hey I’m Taylor! Or Tay depending on how long we’ve known each other. Two years ago, when I started my company, Cove, after leaving a cushy NYC design job, I learned REAL fast just how much I didn’t know, and how much I needed to learn. So I started to take in allllll the business, self help, and marketing books/podcasts I could get my hands on. That, with a side of energy healing, meditation, visualization, and daily mantras, and you’re looking at a typical Monday morning. There’s a lot of hippie happening over here, but I’m not dancing around under the full moon just yet, so we’ll leave it at ‘half-hippie’ for now. I am a dancer though, so maybe give it some time.
I typically start my days at 6 am with my beloved mentor Tony Robbins in my ears while I walk my rescue pup, Jett. Except when I don’t cause I stayed up cleaning my house until 2 am. Did I mention I am OCD? My favorite way to relax after work is watching literally any Nancy Meyers movie (hold the plot lines, I’m in it for the set), flipping through my latest Crate and Barrell catalog, or scrolling through my favorite interior design feeds. I am the product of a hardworking mother who transformed her dreams into a reality and instilled in me the same belief system. You are what you think. I truly believe that. I am all about good energy, a badass mentality, and positive vibes. I wear a lot of different hats as a business owner, and am learning to give myself grace through it all.
What the Eff Podcast
The What the Eff podcast was born because, simply put, I had no idea what the eff I was doing. I was building a company. And that sounds cool. But every other day I am over here singing Gaga’s ‘Million Reasons’ and hanging on to my one reason to stay. (That song is about entrepreneurship right?)
Over the next several months of daily conversations, marketing experiments, product successes and failures, and an expensive overseas factory visit that ended up being a flop, I realized how nice it would’ve been to listen to a podcast on the ‘What the Eff??’ moments of successful companies, AS they were happening, before they knew how everything turned out. Just to like, feel good about ourselves.
So because that’s impossible, I decided to make our own. So welcome to What the Eff! Our ultimate goal with this podcast is to give you a heaping pile of permission to say, “screw it, I’m doing this.” No matter what THIS is.
I hope that the things I talk about here will inspire you and comfort you. We’re all in this together.
Cove was created by Taylor Morgan in New York City in 2015, while she was a Menswear Designer for Tommy Hilfiger. Taylor found herself working on Cove every night after work. Originally a professional dancer, Taylor first launched Cove as a dancewear brand, merging her two worlds of dance & fashion into one. Taylor graduated from the Fashion Institute of Technology with her degree in Fashion Design. In 2016 Cove was launched at a world famous dance event, Move It, in London and covewear.com was born. In 2017 Taylor decided to transition away from the dance scene and expand the company forward into activewear for women.
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