The What the Eff podcast was born because, simply put, we have no idea what the eff we’re doing. We’re building a company. And that sounds cool. But every other day we’re over here singing Gaga’s ‘Million Reasons’ and hanging on to our one reason to stay. (That song is about entrepreneurship right?)
We didn’t start out building a company together. Our paths first crossed as a serendipitous accident. We met over the phone when Taylor was doing market research on target clients for her activewear company, Cove, and reached out to Sydney to answer a few questions. 3 hours later, the phone conversation ended with something like, “hey, do you want to do this??” And Taylor promptly hired Sydney to be Cove’s new creative director.